About Us

A Brand Built by Passion, Vision, and People

Simon & Brooks London was founded by two owners who share a deep passion for fashion, quality, and human connection. What started as a shared vision has grown into a brand that has proudly existed for over ten years — a milestone we value deeply.

From the very beginning, our goal was never just to sell clothing. We wanted to create a brand that people could trust, relate to, and feel confident in. A brand where style meets substance, and where customers are treated as individuals — not order numbers.


Our Story & Why We Started

Our journey began with a simple idea: fashion should feel personal again.
We noticed that many brands were losing touch with their customers, focusing only on trends and volume. We believed there was a better way.

Simon & Brooks London was created to bring timeless style, attention to detail, and personal service back into fashion. Every collection, every design choice, and every interaction is driven by that original belief.

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Experience in Fashion

With years of hands-on experience in the fashion industry, we understand fabrics, fits, and functionality — but more importantly, we understand people. Our background allows us to combine classic influences with modern design, creating pieces that are stylish, comfortable, and made to last.

Fashion is not just our profession; it’s what we genuinely enjoy. That passion is reflected in everything we do.


What We Stand For

At Simon & Brooks London, our values guide every decision:

  • Quality over quantity

  • Honesty and transparency

  • Personal attention for every customer

  • Respect for craftsmanship and detail

  • Building long-term relationships, not short-term sales

We believe great fashion should make people feel confident, comfortable, and themselves.


Personal Approach & Customer Focus

One of the things we are most proud of is our personal approach.
We truly take the time to understand our customers — their style, their needs, and their expectations. Whether it’s fit, advice, or service, we look at each situation individually.

That personal connection is what sets us apart and what keeps our customers coming back.


Rooted in London, Focused on You

London is more than our home — it’s our inspiration.
The city’s character, diversity, and timeless elegance influence our brand identity and collections. From classic silhouettes to modern refinement, London’s spirit lives in every detail of Simon & Brooks London.


Looking Forward

After ten successful years, we are incredibly proud of what we’ve built — but we’re even more excited about what’s ahead. We continue to grow, evolve, and refine our brand, always staying true to our core values and our customers.

Simon & Brooks London stands for style with purpose, fashion with feeling, and a brand built on people.

Thank you for being part of our journey.